Porsche delivered 178,532 cars worldwide between January and September 2026, down from 212,509 in the same period of 2025. That is a 16 per cent drop, identical to the figure at the half-year mark. The release published on 9 October 2026 describes the third quarter as in line with the trend, and the arithmetic agrees: 56,226 cars delivered from July to September against 66,118 a year earlier, a decline of roughly 15 per cent.
One model line went the other way. The 911.
The 911 is the only line in growth
With 42,217 cars delivered over nine months, the 911 is up 12 per cent year on year. No other Porsche model line grew. It now accounts for about 23.6 per cent of all deliveries, close to one Porsche in four. The release also stresses a high share of GTS, Turbo and GT versions, without giving a figure.
« This high share of our top derivatives, particularly within the 911 range, highlights the exceptional appeal of our brand, » said Matthias Becker, Member of the Executive Board for Sales and Marketing. « Our customers are deliberately choosing the exclusive and most emotionally engaging versions of our sports cars. »
The rest of the range tells a different story.
The Cayenne remains the best seller at 59,586 cars, almost flat (down 2 per cent), with 7,002 of them all-electric since customer deliveries began in the summer. The Macan fell 21 per cent to 51,025, split between 23,029 electric and 27,996 combustion-engined cars; production of the combustion Macan ended in summer 2026. Panamera deliveries dropped 35 per cent to 13,714, Taycan deliveries 31 per cent to 8,699.
The sharpest fall belongs to the 718 Boxster and Cayman: 3,291 cars, down 79 per cent. Production of the model line ended in October 2025, and the electric successors are not due until 2028, their first full production year under the strategy Porsche presented on 7 October. CEO Michael Leiters had confirmed the electric 718 in August. Until it arrives, Porsche’s new sports car offer narrows around the 911. Our French-language comparison of the 911 and the 718 covers what separates the two.
China down hard, Germany holds up
North America remains the largest region with 56,088 cars, down 13 per cent. Porsche puts that mainly down to the end of 718 production and a strong 2025 for the electric Macan. Europe excluding Germany fell 11 per cent to 44,949. Germany limited the decline to 7 per cent at 20,954. Overseas and Emerging Markets lost 19 per cent to 35,048, partly because of supply gaps linked to the 718 and the combustion Macan.
China is still the weak point: 21,493 cars, down 33 per cent. Porsche says it continues to apply a value-oriented sales approach there, putting long-term brand development ahead of short-term volume.
Numbers that fit the new plan
The figures came out two days after the Capital Markets Day where Porsche presented its « Sportwagenschmiede ’35 » strategy, which targets a break-even point below 200,000 cars a year. Becker made the link himself, saying Porsche remains committed to « value over volume », with a focus on highly desirable sports cars, appealing derivatives and more personalisation.
In the first half, lower volumes had not meant lower profitability: the operating margin rose to 7.8 per cent, as covered in our report on Porsche’s H1 2026 results. Third-quarter financials will show whether that held. The deliveries release does not give a date for them.
For the 911, the picture is already clear. A model line growing 12 per cent while the company shrinks 16 per cent, with demand concentrated on the most expensive versions, is precisely the profile the new strategy wants to spread across the rest of the range.
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