Porsche is cutting its international sales structure from five regions to four. The change, announced on 2 September 2026, is part of the ongoing restructuring of the company’s Sales and Marketing division, and it comes with a long list of executive moves attached.
Germany, the home market, loses its standalone status and joins the Europe region. Robert Ader stays on as Chairman of the Executive Board of Porsche Deutschland GmbH and picks up the additional role of Regional Lead Europe, taking responsibility for coordinating the European markets.
North, Central and South America are consolidated into a single ‘Americas’ region under Timo Resch, President and CEO of Porsche Cars North America. China stays as it was, led by Alexander Pollich. The Overseas & Emerging Markets region is realigned around Mathias Busse, CEO of Porsche Korea, who adds the Regional Lead Overseas role while keeping his current job. His remit centres on growth markets in the Middle East and across Asia.
The two central departments that previously ran Europe and Overseas & Emerging Markets are being dissolved. Porsche frames this as moving responsibility closer to the markets. The new structure takes effect on 1 October 2026.
« Our markets are a key factor in Porsche’s success. By restructuring, we are strengthening the regions’ autonomy, speeding up decision making, and creating the conditions to implement our strategy even more consistently worldwide, » said Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG.
Five executive moves
Dr. Christiane Zorn, Vice President of the Overseas & Emerging Markets region, leaves for a new role in the wider Volkswagen Group on 1 October 2026, becoming Chairperson and Managing Director of Volkswagen Group Africa.
Iryna Kauk, Vice President of the Europe region, becomes CEO of Porsche Schweiz AG on 1 January 2027. She previously ran Porsche Central and Eastern Europe and served as CFO of Porsche Lifestyle.
Holger Gerrmann, the outgoing head of the Swiss subsidiary, moves to Porsche Central and Eastern Europe s.r.o. as CEO. He is a former CEO of Porsche Korea with a background in senior finance roles.
Michael Kirsch, who currently holds that Central and Eastern Europe position, takes over Porsche Cars Australia on 1 January 2027. He has previously been President and CEO of Porsche China and CEO of Porsche Japan.
Daniel Schmollinger, currently running Porsche Cars Australia, becomes CEO of Porsche France S.A.S. on 1 January 2027. He succeeds Dr Jens Puttfarcken, who retires on the same date after more than 29 years with the company. Schmollinger’s background is in sales and dealer network management, including a spell at Porsche China.
Reading the timing
A sales reorganisation is not a product announcement, and Porsche attaches no cost saving or volume target to this one. The timing still says something. The company reported a first half of 2026 with deliveries down 16.5 per cent, an improved operating margin and an unchanged full-year forecast. Sales and Marketing was already being restructured internally; this is the international leg of that work.
Pushing decisions closer to the markets has a concrete rationale when regional cycles diverge as sharply as they have since 2024. China, North America and Europe have not been moving at the same speed, and keeping a central layer above Europe and the emerging markets slowed down calls that local teams were better placed to make. Whether removing that layer produces faster decisions or simply redistributes the same bottlenecks is a question for 2027.
This follows a year of structural decisions at Porsche AG, including the Future Package agreement signed with the works council in July, which set job and site protection at Zuffenhausen and Weissach through 2035 alongside a reduction of 5,000 positions. Sales structure and manufacturing footprint are separate files, but they belong to the same period of adjustment. Readers who follow the French edition of the blog can find more on how economic downturns have shaped Porsche in the past (in French).
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